Client: Playtronica
Concept: Playtronica
Production: Stefano Di Puma
Shooting: Stefano Di Puma
Editing: Stefano Di Puma
Music: Playtronica
In this partnership the Playtronica team brings Mc Donald's packaging come to live in a wild music live performance. Beverage cups and hamburger boxes have been used not only as triggers to play the music composition but also as the primary sound source. With this video McDonald's wants to take a turn on sustainability and suggest multiple ways to use their packages, freeing them from being disposable objects.